Yes, I am doing a music review anyway. Why? Because I’m listening to this album for the first time in a while and I cannot fathom NOT knowing this album. Plus, I am remembering just how important some of the lyrics are in regards to capitalism and consumerism.
This is my perfect hip-hop album. The tracks are all minimalist beat tracks. It adds to the lasefare tone of the vocalist in ways that I cannot articulate. His lyrics are cutting, sharp, and almost vindictive. There is no swearing, which adds weight behind his message.
I saw Reindeer by accident in Guelph with my friend Joel. We went to a hip hop show, to which I have only been to one. Independent hip hop is actually more intimate than any independent metal or punk show that I have been to. There was an admittedly small crowd of only 25 or so people, and the stage was just an idea mic’d up at one end of a bar (cafe?).
The performers were all over the map. There was one gentleman who was clearly just apart of the scene because of the poetry of the lyrics, there was a duo who loved the idea of mainstream hip hop, then there was Reindeer. He stumbled his way on stage, in a way that I cannot discern if it was showmanship or if he was strung out on something or REALLY drunk.
Regardless of what he was, the show he put on was magical. He didn’t miss a beat. I couldn’t imagine being the only one on stage. Even if the crowd was small, to recall lyrics with meaning, even if the meaning is explicitly personal, is unfathomable to me.
It was more than a show, and more than a concert. It was a performance.
I remember not having money for any merchandise, so I borrowed Joel’s CD for probably way too long. Think Massive Attack mixed with Gorillaz, and that an okay comparison. I have not found something so original or pure my entire life.